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Friday, April 17, 2009

SM Marikina: Free 4G wireless broadband service


Staying true to their popular mantra, “They’ve got it all for you,” the Philippines’ retail and shopping center industry pioneer SM Supermalls, in collaboration with Happy Communications Inc., has introduced the country’s first and only free, mall-wide and intelligent Wi-Fi service in SM Marikina. 4G wireless broadband operator Happy Communications Inc., the first and only fourth-generation (4G) wireless broadband service operator in the country, debuted its Happy Habitat Service, which effectively gives SM customers free, unlimited internet connectivity anywhere within the mall. It is a meshed, intelligent and pervasive wireless internet service that makes available true, high-speed wireless broadband connection over the air, allowing exceptional mobility for bandwidth-hungry Web 2.0 applications such as video streaming, video broadcast, VoIP, blogging and podcasting.

Happy Communications, touted for its introduction of 4G wireless broadband in the Philippines, in partnership with SM Supermalls, has successfully demonstrated the viability of providing a fully wireless internet service infrastructure for low, medium, and high-rise establishments such as malls, condos, clubhouses, and resorts as a transport springboard for the next generation of internet applications such as Internet Protocol TV, mobile VoIP, Voice of WLAN, etc., veering away from the traditional expensive structures able infrastructure.

The free mall-wide 4G Wi-Fi at SM Marikina is only the first in a series of Happy, 4G mall-wide wireless broadband activations for the premier shopping developer within the next 12 months

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